Long-form conversations with the operators, builders, and leaders shaping what comes next.
The Middlemen is a long-form podcast with the people building commerce media: the operators, founders, retailers, publishers, agencies, and brands shaping what comes next.
Each episode gets into the decisions, partnerships, and infrastructure behind the industry—straight from the people in the middle of it.
Built retail media at Quotient and mobile ad tech at Crisp, after early CPG roots at Unilever in Chicago and Shanghai. Talks about retailer–brand relationships like grand military strategy — because that's what they are.
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Founder of Nextipedia. Former CEO of Zemanta (acquired by Outbrain, 2017) and CRO at Cheezburger Network. Deep operator background across retail media and ad tech.
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Founder of Messer Media, advising publishers and ad tech companies. Former SVP Media at Leaf Group. Two decades scaling digital media businesses through shifts in data, privacy and audience.
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Deeper analysis of retail media and commerce, separate from the show — and how we stay in touch with the Middlemen community.
Subscribe free →We keep in touch with past guests, and are always expanding our community. Content partnerships, live recordings and panels — here's where we'll be.
Content partnerships, live recordings, moderated panels and keynotes across retail media and commerce.
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