The people behind commerce media.

Long-form conversations with the operators, builders, and leaders shaping what comes next.

The latest from the show.

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About the show

Conversations from the center of commerce media.

The Middlemen is a long-form podcast with the people building commerce media: the operators, founders, retailers, publishers, agencies, and brands shaping what comes next.

Each episode gets into the decisions, partnerships, and infrastructure behind the industry—straight from the people in the middle of it.

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Episodes this season
3
Seasons
3
Co-hosts
Meet the Middlemen
Tom Limongello

Tom Limongello

Co-host & Producer

Built retail media at Quotient and mobile ad tech at Crisp, after early CPG roots at Unilever in Chicago and Shanghai. Talks about retailer–brand relationships like grand military strategy — because that's what they are.

LinkedIn →
Todd Sawicki

Todd Sawicki

Co-host

Founder of Nextipedia. Former CEO of Zemanta (acquired by Outbrain, 2017) and CRO at Cheezburger Network. Deep operator background across retail media and ad tech.

LinkedIn →
Scott Messer

Scott Messer

Co-host

Founder of Messer Media, advising publishers and ad tech companies. Former SVP Media at Leaf Group. Two decades scaling digital media businesses through shifts in data, privacy and audience.

LinkedIn →

Where you'll catch us next.

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The Newsletter

Shopper Missions

Deeper analysis of retail media and commerce, and how we stay in touch with the Middlemen community — the guests, operators and readers working in the middle of it. Free, on Substack.

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New episodes every other week, wherever you watch or listen.

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Shopper Missions

Deeper analysis of retail media and commerce, separate from the show — and how we stay in touch with the Middlemen community.

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Events

Where to find us.

We keep in touch with past guests, and are always expanding our community. Content partnerships, live recordings and panels — here's where we'll be.

Tom Limongello interviewing Molly Hjelm of Ace Hardware's RedVest Media at the 2027 RedVest Media Upfront, Wrigley Field
RedVest Media Upfront, Wrigley Field — recording with Molly Hjelm, Ace Hardware
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Bring The Middlemen to your event.

Content partnerships, live recordings, moderated panels and keynotes across retail media and commerce.

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